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Hi, I'm Sheena.

Welcome to my portfolio and journal. 

I'm a freelance writer and photographer, activist, art director and the creative director of LOVER, an online magazine, editorial and visual content studio and (anti)model agency.

me@thisissheena.com

WHAT'S IN STORE AT JAIPUR MODERN

WHAT'S IN STORE AT JAIPUR MODERN

I visited Jaipur a few years ago (though I didn’t have instagram then so did I even really go?) but only for a very short time so when Zone by The Park invited me over to Jaipur last month, I knew what I wanted to check out in my downtime - the design stores.

I’d heard quite a bit about Jaipur Modern because it was fitted out by the talented Rooshad Shroff whose work I’ve been following for a while and I’d also recently learned that their soft furnishings now adorn the lovely Abode Boutique Hotel.

Jaipur Modern occupies a 1940s bungalow in C Scheme, and it is gorgeous. On the floor I found 11:11, Rashmi Varma, and Injiri by Chinar Farooqui which I don’t seem to see enough of. It’s such a folk influenced but fresh label that uses lovely handwoven textiles. On their wooden windowsills and glass shelves, I spotted candles from No-Mad, nude notebooks from Rubberband, and sharktooth and scarab shaped baubles by Kichu.

Jaipur Modern’s own label bears the same name and is focused on decor, scarves and accessories (though their Facebook points at a fall fashion collection that includes these sweet shift dresses).

I liked their penchant for indigo and white, their shibori and tie dyed cushion covers and their ikat quilts. I swooned over the clamp dyed bedding but my favourite find was their block printed leather bags and wallets. So novel and so nice.  

I loved the building itself. White walls fringed with grey with terrazzo flooring, but the highlights for me were the walls of the adjacent café The Kitchen’s adorned with hand embroidered tiles and personal objects, the terrace with its Louise Bourgeois inspired black and white marble inlay flooring, the marble gate and a gradient Kota stone mosaicked courtyard.

It’s said that founders Yash Agarwal and Maximiliano Modesti were inspired by Indian craft and Italian showrooms in creating Jaipur Modern and they can count me a fan of the result. If you’re ever in the city, stop by.

P.S. The Kitchen serves delightful food and a terrific cold brew.

Jaipur Modern, 51, Sardar Patel Marg, Dhuleshwar Garden, C-Scheme, Jaipur 302007

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