I first heard about Indelust from its founder Sana Rezwan Sait at an Arcade Fire concert in New York. Our friend Vik had invited us both to join him and we shouted our introductions over the blaring music. I mentioned I wrote about design. She mentioned she was launching an e-commerce site dedicated to it. Indelust made its debut a few weeks later. An online platform that stocks ethically sourced fashion and home décor by established and emerging independent design labels from India and the subcontinent.
Last week while in Bangalore, I dropped into their newly opened physical store to check it out. The brick and mortar equivalent of the retail site, like Kulture Shop, the Indelust store seems a visual and tactile way for customers to experience the product first hand. It's a beautiful, whitewashed space and an oasis of monochrome and shiny, pretty things at dusty Richmond circle.
There are close to 15 designers on the shop floor, many I instantly recognised such as No-Mad and Safomasi whose bold textiles adorn the bed and Dhora whose backpack I highlighted earlier. The classic black and white palette make the store’s offerings look and feel very cohesive, with short bursts of colour only found in art and accessories.
My new design discoveries included Imperial Knots whose graphic dhurries look just as good hung on walls as they do on floors and Pakistani label Popinjay, one of only two non-Indian labels currently on the site whose gently embellished bags bode well with a certified (but minimalist) bag lady like myself.
Fashionwise, designer Dhruv Kapur’s label DRVV was a brandspanking new find for me. I liked the geometry of his impeccably cut, androgynous pieces.
A section of exposed white brick wall is dedicated to En Inde who remain my favourite jewellery label out of India for their interesting contemporary handmade neckpieces with string, tassels and threads contrasted with shells, steel beads and silver pendants.
It’s no secret I adore tribal jewellery, and I instantly fell in love with Fatherland’s chunky, weathered looking pieces. Ron Dutta works with tribes to restore and revive their crafts and the site tells me these pieces from the Sankli collection are moulded and created by Rajasthani Lambani artists from Andhra Pradesh using an alloy of brass, copper and silver. Lady Kismet’s far more delicate jewels also warrant a mention. I loved her wishbone necklace.
Visit the store at 139 Residency Road, Bangalore or shop Indelust online.