Once upon a time there was none and now online stores peddling art goods are a dime a dozen. I for one am not complaining. I’m always happy to have more art.

A few weeks ago I was invited to check out, an e-commerce platform retailing affordable prints, posters, T-shirts and hoodies with original artworks by a host of Indian and international artists.  

Unlike models based on curation (see my interview with Kulture Shop), this Bangalore-based startup allows visual artists to submit their artworks, set a price and takes care of the printing, handling, shipping and all the pesky details I know artists generally struggle with.

Expect to find photos, kitschy doodles, cool typography, detailed drawings and graphic illustrations on the site. Cupick's egalitarian approach means there are hundreds of artists showcasing thousands of artworks, and its offerings are growing rapidly.

I ordered two products from the site for review and you can call me impressed. My order was well packaged, the quality of my tee with artwork by Stoian Hitrov was exceptional and I adore this black and white print by Bluinker. I originally planned to have it mounted because it’s printed on canvas but I liked the white border so much, I had it framed.  

I love the focus on community at Cupick but hope to see the site becoming more buyer friendly over time. Shopping took more time than I’d have liked. I find browsing by category particularly taxing as images often have multiple tags and brought up the same results over and over. Since every artist has their own portfolio page, it’d be nice to be able to have a browse by artist option on the site, and a more useful FAQs page.

All in all, I’m all in favour of a site that makes more art more accessible to more people. Mega props to them for helping artists monetise. So head on over to Cupick and get yourself some art. (Shipping is free on all orders!)